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ASO Credits_

Service Design, Mobile  -  Service Design, Interaction/UX Design, UX Research, Visual Design
Jan 2020-Apr 2020

How might we gather rich feedback in the most non-intrusive manner from the audience of the Atlanta Symphony Orchestra's Musicians In Communities program.

Hero image for project: ASO Credits
Team

Tae Prasongpongchai
Swar Gujrania
Gurudutt Perichetla

Purpose

Class project for ID 6216 Service Design, Brand, and Value Creation at Georgia Tech, Fall 2019, Florian Vollmer

Tools

Interviews
Surveys
Ecosystem Mapping
User/Stakeholder Journey
Service Blueprint
Business Model Canvas
10 Types of Innovation Analysis
Storyboarding
User Flows
Wireframing
Figma
Usability Testing

Contributions

UX Designer: Designed the mobile experiences for ASO Feedback and ASO Credits systems; including user flows, wireframes, and visual design.

UX Researcher: Conducted audience survey, performed data analysis, and helped conduct stakeholder interviews and workshops.

Service Designer: Analyzed audience and stakeholder journeys, brainstormed possible interventions, and proposed a to-be audience journey involving.

Process Overview

Discover Thumbnail

1. Discover

  • Stakeholder Interviews
  • Field Observation & Survey
  • Stakeholder Workshop
  • Data Analysis
Define Thumbnail

2. Define

  • Personas
  • Ecosystem Mapping
  • Stakeholder As-Is Journeys
  • Problem Definition
Develop Thumbnail

3. Design

  • Design Brainstorming
  • To-Be Journeys
  • Business Model Canvas
  • Storyboarding & Wireframing
  • Feedback Gathering
Deliver Thumbnail

4. Deliver

  • Service Blueprint
  • High-Fidelity Prototype
  • Visual Design
  • Usability Testing

Full Process Book

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